Journalists and communications professionals play a vital role in Narcolepsy Africa Foundation’s efforts to raise awareness about sleep health, sleep disorders, and the importance of sleep equity. As trusted voices, media professionals have the unique ability to deliver impactful stories, share accurate information, and inspire audiences to take proactive steps toward better sleep and overall well-being.
Project Sleep’s Sleep Disorders: A Toolkit for Journalists is a new style guide to help media professionals accurately cover sleep health and sleep disorders in the news. Though the toolkit is customized for the American audience, the sleep dynamics remain the same across the board.
In Kenya and Africa, the prevalence of sleep disorders remains largely unknown due to limited research and awareness. Challenges such as scarce specialized sleep clinics, lack of trained sleep doctors, and cultural stigma surrounding sleep disorders make it difficult to identify and address these conditions effectively.
The toolkit serves as a valuable resource for media professionals to bridge this gap and raise awareness. The toolkit includes:
General sleep health tips are helpful, but it’s crucial to inform audiences that if they prioritize sleep yet struggle with insomnia or excessive daytime sleepiness, they may have a sleep disorder. Encouraging consultation with sleep specialists or healthcare providers is key.
In Africa, many individuals with undiagnosed sleep disorders face these conditions in isolation, often misjudging their struggles as laziness or personal failings. Simply offering sleep tips without discussing sleep disorders can leave them feeling hopeless and without a clear path to diagnosis or care. Responsible journalism should highlight both sleep health and the importance of addressing sleep disorders to provide actionable guidance.
Sleep Disorders: A Toolkit for Journalists is a new resource provided by Project Sleep to help media and communications professionals accurately cover sleep health and sleep disorders in the news. This style guide includes:
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